“The cost of acquisition for a customer has gone down as much as 50% to 95% … we’re doubling our ad spend”

Tony Robbins Podcast Daily · Three Ways to Grow Your Business in Any Climate

Play from 3:18
3:18

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What was described

Double ad spend because cost per acquisition has dropped 50-95% during the downturn

50%-95% drop in acquisition cost

Said nearby on the same subject

“Return on ad spend went from 0.23 to 1.96. The CPA dropped from $172.15 to $24.58. That's an 85% drop in CPA.”
JW
Jordan West
The Unofficial TikTok Shop Podcast with Jordan West ·
Data play Meta ROAS 0.23x → 1.96x; CPA $172.15 → $24.58 (85% drop) Share this moment
“I like to do is find out how much this event is going to cost and then double that amount of money as your profit… cost $500 per person → $1,500 ticket”
OZ
Omar Zinhome
Financial Audit ·
Pricing Cost $500 per person → ticket $1,500 (profit $1,000 per ticket) Share this moment
“We were doing on average maybe $40,000 per drop and then during COVID in one day we did like $600,000… the pre-order model… no inventory risk”
♫
Said on The Gstaad Guy Podcast
How they work $40,000 per drop average pre-COVID; $600,000 in orders in one day duri… Share this moment
“I would do cost by app… or cost by model… I track spend and efficiency by model, so devs can look and see what’s the best model per their workload”
JW
Jason Ward
Agentic Conversations (formally mlops.community) ·

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