“Return on ad spend went from 0.23 to 1.96. The CPA dropped from $172.15 to $24.58. That's an 85% drop in CPA.”
JW
Jordan West
The Unofficial TikTok Shop Podcast with Jordan West ·
Tony Robbins Podcast Daily · Three Ways to Grow Your Business in Any Climate
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Double ad spend because cost per acquisition has dropped 50-95% during the downturn
50%-95% drop in acquisition cost
“Return on ad spend went from 0.23 to 1.96. The CPA dropped from $172.15 to $24.58. That's an 85% drop in CPA.”
“I like to do is find out how much this event is going to cost and then double that amount of money as your profit… cost $500 per person → $1,500 ticket”
“We were doing on average maybe $40,000 per drop and then during COVID in one day we did like $600,000… the pre-order model… no inventory risk”
“I would do cost by app… or cost by model… I track spend and efficiency by model, so devs can look and see what’s the best model per their workload”
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