“With online businesses, you have to have a large enough AOV… that you can invest in your customer acquisition costs.”
True Wealth: money & business podcast · Billion-dollar founder: 5 rules I use to build businesses that actually scale
Play from 10:19
10:19
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What was described
Evaluated new business ideas by first confirming strong unit economics: high enough AOV, gross margin, and ability to fund CAC
Said nearby on the same subject
“It has to make the economic case for their business… margin structure, territory protection… guarantee they would move through this many units per quarter.”
“We put together a growth model for the business and paired that with like, okay, how does this correlate with retail growth and distribution growth and, you know, the unit economics.”