“With online businesses, you have to have a large enough AOV… that you can invest in your customer acquisition costs.”

True Wealth: money & business podcast · Billion-dollar founder: 5 rules I use to build businesses that actually scale

Play from 10:19
10:19

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What was described

Evaluated new business ideas by first confirming strong unit economics: high enough AOV, gross margin, and ability to fund CAC

Said nearby on the same subject

“It has to make the economic case for their business… margin structure, territory protection… guarantee they would move through this many units per quarter.”
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“They can reward you with those business and first-class flights which really have a sort of 10 times multiplier on the economic value”
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