“On the SG&A side, you might just say I'm at 28 percent of revenues, which is high. The industry is at 22. I want to get to 20.”

James Van Roussel · CFO Weekly · Where AI Delivers for Finance Teams and Where Fundamentals Still Win

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What was described

Identified SG&A expense at 28% of revenue versus industry norm of 22% and set target of 20%

28% → target 20% (industry 22%)

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