Secure & Simple - Podcast for Consultants and CISOs on Cybersecurity Governance and Compliance · From Upwork to 100-Person Consultancy: How Subscriptions Fueled Growth | Taylor Hersom
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Designed the subscription so that the company is profitable from month one despite heavy front-end effort
“We were only doing three-month minimum subscriptions. I was confident you'd need me at month four, at month 20, so I sell you on value rather than trap you in a contract.”
“We've gotten much better just in the last 18 months with a thing called classifiers, which is like a front end on your AI usage.”
“One month free. So we're 30 days free. And then we are also registered. So you can get it. Our subscription can be funded out of your NDIS plans.”
“If you become a very heavy user, then they'll want you to pay whatever it is, $20, $30 a month.”
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