Rob Flaherty · Channels with Peter Kafka · How to Run a Political Campaign in the TikTok Era (And How Not To)
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claims that political campaigns are overlearning “attention maxing” (taking every swing) and underlearning the need for a clear, repeatable message
“CEOs learn that they need to have their talking points… they try and repeat the same message consistently… find a way of staying on message and yet being true to the audience”
“My campaign basically is Gen Z. My campaign manager is Gen Z. My comms director is Gen Z. ... letting them help take the lead in how they want to carry that message to their peers.”
“The regulator was quite clear that if there was political interference, he would resign”
“We've just taken on this huge project of taking on Service Titan Max, which is Service Titan with all of the pro products and all the AI that is needed to run your business.”
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