“My campaign basically is Gen Z. My campaign manager is Gen Z. My comms director is Gen Z. ... letting them help take the lead in how they want to carry that message to their peers.”

WSJ What’s News · Will Gen Z Hand Democrats a ‘Blue Wave’ in the Midterms?

Play from 1:47
1:47

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What was described

Staffed his entire campaign (campaign manager, communications director, etc.) with Gen Z personnel to let them lead messaging to peers

Said nearby on the same subject

“Obviously, some campaigns that it can show you, obviously, $21,000, $30 a lead, $50 a lead.”
MC
Mauricio Cardinal
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Hard number $30-$50 per lead (and a $21,000 figure mentioned) Share this moment
“His campaign website has removed the words Support President Trump's Agenda from the homepage.”
♫
Said on The Journal.
“We have what we call a 52 week marketing campaign…we change up their content and their messaging, seasonal or quarter.”
♫
Said on Bridge Out Ahead
Why it worked 52 weeks Share this moment
“Scott took a line of credit against his house to spend $2 million on an ad campaign on Howard Stern… I believed it was possible.”
ST
Scott Tannen Boll & Branch
How I Built This with Guy Raz ·
Business model $2 million Share this moment

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