“The same message showing up consistently across touch points is what turns into a reflex in someone else's mind.”
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Said on Working Hard with Grace Beverley
“CEOs learn that they need to have their talking points… they try and repeat the same message consistently… find a way of staying on message and yet being true to the audience”
Nitin Nohria · The Founder Mindset with Reza Satchu · Featuring the HBR IdeaCast: HBS Legend Nitin Nohria on the Biggest Surprises CEOs Face
Play from 6:09
6:09
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What was described
Advise CEOs to develop clear, concise talking points and repeat the same message consistently
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“It's probably a good idea to develop a format and be consistent about it if the government does not provide one.”
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