“They can add their goals completely unconstrained… across a group of campaigns… we run every decision by them.”

Marketing Operators · Meta Reveals Its Plan For AI Media Buying

Play from 38:20
38:20

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What was described

allows advertisers to submit unconstrained goals (structured or unstructured) at the portfolio level rather than per-campaign, and runs every ad decision through those goals

Said nearby on the same subject

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“They basically found that after going through discovery, when presented with a master list of goals, 75% of the time, people change their top three goals.”
MY
Michael Yoder
Financial Advisor Success ·
How they work 75% of the time prospects change at least one of their top three goals… Share this moment

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