“A GTM engineer is going to help those sellers be more efficient because the sellers don't entirely know the how and what they're supposed to do.”

Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · Stop Treating Agentic Cybersecurity GTM Like a Sales Project: Kristen Twining SVP Sales @ Reco

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What was described

Created a new GTM-Engineer role to translate AI outputs and make sellers more efficient

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