“When he added in the agency's fees… he was barely profitable… a year later, Amazon Rev was up about 40%. … Google spend went down 60%, and Google sales went up 50%.”
♫
Said on eComFuel Podcast
“When you go through all the costs… the halo effect from TikTok and Instagram skyrockets your Amazon channel”
Electrolyte Boost · Honest Ecommerce · Launching a New CPG Category: Gary Kleinman of Electrolyte Boost
Play from 19:22
19:22
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Shifted marketing spend from traditional influencers to TikTok/Instagram creators, noting a halo effect that later boosted Amazon sales
Said nearby on the same subject
“We started running the ads… first week they pulled 1,300 inbound phone calls… later we found out it was 2,300… boosted sales, 300 additional homes.”
CH
Chet Holmes
Tony Robbins Podcast Daily ·
“We're left with $18, so $100 sale minus $30 of cost of goods, minus $6 for TikTok, minus $15 for the creator, minus $20 for GMV Max, minus $8 for fulfillment and shipping, minus $3 for returns equals an $18 contribution margin.”
JW
Jordan West
The Unofficial TikTok Shop Podcast with Jordan West ·
“I love influencer marketing... I truly mean for the influencer to be involved in the actual product development, not just the marketing face of the brand.”
VC
Vici Collection
Honest Ecommerce ·
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