“They manage a modular global team of external agencies, making sure that creative, paid media, and analytics all play the exact same tune.”
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Said on AI Visibility: GEO, AEO, AI Search & SEO
What Brands Want? · The Messy Middle: How to Connect Creative, Media, and AI at Enterprise Scale
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built a unified platform (Flight Control) that lets creative and media teams work in the same space, sharing data, insights and automation across all channels
“They manage a modular global team of external agencies, making sure that creative, paid media, and analytics all play the exact same tune.”
“I have built an AI agent that every Monday delivers me global insights, themes, trends, data around what's happening in workforce transformation, leadership, HR space.”
“He oversaw the development of new menu items, redesigned the kitchens and worked with their marketing and social media teams to come up with a unified brand for the chain. By 2017, Arby's was doing $3.7 billion in sales.”
“Pump unified namespace template… no matter what pump you pull up… same data structured the same way”
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