The Knowledge Project · How to Get People to Say Yes | Ryan Serhant
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Created a hyper-local website for a town (e.g., Georgetown) by buying a cheap domain, interviewing every small business owner, publishing reviews, and optimizing for SEO and LLM queries to capture local search traffic
“You can repurpose YouTube videos into SEO optimized blog posts, into short form clips that are SEO optimized for TikTok, Instagram, YouTube shorts, into email newsletters, and other variations of short form content.”
“The bill introduces a new requirement for every small business with a website to undertake annual risk assessments, which must be kept for six years.”
“Eric Anisich reached out… asked me if I want to do a Harvard Business Review article, which got published, got best of issue, has been reprinted internationally”
“I went back through my own files on 22 family and owner run businesses… I counted every time the business still needed the owner… I found 376 dependencies. The typical business had 17, the fewest was seven. The most was 26… 31% of the things… were decisions.”
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