“Have everyone write down the 30-second answer. Why should we have won the last job that we lost? And then collect them all. Again, why should we have won the last job that we lost? Then go around the room and read them out loud. Count how many sound like they're from the same company.”

Bradley Hartman · The Construction Leadership Podcast: Executive Strategies to Build Elite Teams & Consistently Deliver On-Time, Under Budget · 588 :: If Your CEO Can't Explain Why You Should Win in 30 Seconds, Who Can?

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What was described

have every leader write a 30-second answer to why they should have won the last lost job, collect them, read them aloud, and highlight any lines that competitors could also say

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