How I Invest with David Weisburd · E439: Ethan Thornton: The 22-Year-Old Building a $3.7 Billion Defense Company
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Recruit by inviting candidates to “come see the factory” and show them the technology, using this as a negative filter to attract intrinsically motivated engineers
“We use email like spam filtering tools that filter out the majority of that. And they will also take suspicious emails and quarantine them.”
“Our product is awesome… the product is carrying the marketing… enterprises will see you as more trustworthy, recruits will see you as legit”
“Because of that virality, influences come to us or like events come to us… we were invited to New York Tech Week.”
“When someone invites your brand or you invite their brand to collab… that piece of content is showing up on both grids”
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