“If you're not sure where to start on that clarity piece, a useful exercise is to pull up your five best clients right now... write down what they have in common.”
Ryan Lozanis · Future Firm Accounting Podcast · Saying No Is How You Say Yes (To the Right Clients)
Play from 4:38
4:38
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Ask yourself to list your five best clients and write down common traits (industry, size, communication style, payment speed, hand-holding level, respect for advice)
5 best clients
Said nearby on the same subject
“While you're at it, do the same exercise in reverse with your two or three most draining clients, and notice how often the same traits show up on both lists just flipped.”
“Write down the five questions customers ask you most often. Then look at your website. Are those questions answered? Clearly somewhere a customer would actually see them?”
“Ask happy customers for reviews. Join your industry association. Get involved locally. Ask suppliers and partners whether they'd be happy to list you on their website.”