“Curtis was literally running down to a little store called Oregon leather… buying leather off the shelves and cutting and making stuff and then listing it for sale”

Portland Leather Goods · Operators · 5 Things Every CMO Wishes CEOs Knew But Will Never Say to Your Face

Play from 4:20
4:20

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Started by buying leather off shelves at a local store, cutting and making products in-house, and listing them for sale the next day, avoiding mass manufacturing

Said nearby on the same subject

“We were able to do that in four days because we had built a workflow that allowed us visibility from when that product got manufactured all the way to when it hit the shelves.”
♫
Said on The CPG Guys
How they work weeks → 4 days Share this moment
“If you have specific partners making a ton of money… bring them in house… you're going to be increasing finances time, which puts you on their bad list because now they have more paperwork.”
♫
Said on The SEO Podcast: Page 2 Podcast
How they work Share this moment
“I paid people basically friends to go buy a product and create a buzz about it… ‘Do you mind going to the store and buying Spanx and I'll send you a check?’”
♫
Said on How I Built This with Guy Raz
“By invoicing faster and in smaller batches, he cut day sales outstanding to half the industry standard, resulting in a one-time cash benefit that he values between $100,000 and $150,000.”
PD
Patrick Dunphy
Acquiring Minds ·
Why it worked $100,000-$150,000 cash benefit Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.