“He grew it through SEO, product-led content and AI search optimization instead of rebuilding the product.”
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Said on Buying Online Businesses Podcast
“If it wasn't for SEO, I would call us property advocates. Nobody searches for a property advocate in Google or chat.”
Lock and Key Property Buyers · Small Business Sorted with Kay & Crystal: Practical Advice for Australian Business Owners · How Lock & Key Built A Leading Northern Beaches Buyer’s Agency With Simon Dean (Ep. 23) (audio)
Play from 7:53
7:53
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What was described
Brand themselves as "property advocates" for SEO purposes because no one searches for "property buyer"
Said nearby on the same subject
“Heavy SEO mechanically targets and ranks for tens of thousands of keywords simultaneously. It dominates search volume incredibly fast.”
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Said on AI Visibility: GEO, AEO, AI Search & SEO
“Set up Google Search Console… have a scroll. Some of them will make sense. Some might surprise you. Write those down. That list is the start of your SEO plan.”
♫
Said on SEO Tips
“He had whatever status or clout or whatever went with it for useful purposes, but no people reporting to him.”
♫
Said on The Peterman Pod
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