Entrepreneurs on Fire · Coffee and Wellness with Kerry Sachs
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launched Pure Roast coffee on e-commerce sites and partnered with his brother to handle product shelf placement and distribution
“We did, in the past year, launch a shelf-stable product… I knew in order to grow it, we needed a shelf stable product so that we could get into retail and scale on Amazon.”
“We could actually take an extract, like a botanical liquid, and infuse that with coffee beans after the coffee was roasted so you can keep the ritual the same”
“When he came back to Apple… his philosophy was that Apple… should produce four products. The product should look nice… and they should be easy to handle.”
“‘We partnered with The Block… they run their own marketplace… great for e-commerce brands to get exposure during traditional TV slots.’”
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