“We all sit in a room. I'll take out a hotel, you know, conference room. We all sit down. We say, we are going to use this terminology for everybody.”
AB
Andrew Beer
Top Traders Unplugged ·
Road 2 Retail · Episode #177 Amy Collins- CEO & Co-founder at RoRo's Baking Company
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sent warm samples to influencers at a Dallas hotel conference, who then posted organically
“We all sit in a room. I'll take out a hotel, you know, conference room. We all sit down. We say, we are going to use this terminology for everybody.”
“I just brought warm samples and told my story. By the end of that meeting, she walked me over to the frozen set and was like, "all right, Amy, here's where RoRo's is going to live on the shelf”
“Speakers get free tickets to conferences. Most of these events have websites with applications… then go message them on LinkedIn.”
“They’re able to check if clients have sent emails, generate Facebook posts, match inventory orders… we saved them about 15 hours a week.”
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