“You need to have a very good look at their dealership experience, at the service center experience… otherwise you may end up with a brand that retreats back to its home market.”

“They promoted it. They sold it at a premium price. They celebrated it with their employees and it spurred on more brand new innovations.”

“We look at Sercona data frequently. Our broker has access to that for small brands, which helps us with flavor profiles, pricing and competitive analysis”

“Look at that template that allows you to evaluate new AI tools before they get procured or deployed.”

“We were looking at that and we were like, I can pay that much and save this much of his time. And we try to price his time and try to price my time on all the things we do”