“We look at Sercona data frequently. Our broker has access to that for small brands, which helps us with flavor profiles, pricing and competitive analysis”

Road 2 Retail · Episode #177 Amy Collins- CEO & Co-founder at RoRo's Baking Company

Play from 10:33
10:33

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What was described

Used a broker to obtain Sercona market data for small brands to guide flavor, pricing and category decisions

Said nearby on the same subject

“Online tools give overinflated price guides; agents may go along, then the market price is lower.”
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Said on this is property
Contrarian take Share this moment
“Lennar priced them at the same sort of entry-level to mid-market pricing that they use on all of Lennar's housing product”
♫
Said on What's Your Problem?
“Price cut is actually a reflection of how well that home is priced… not a sign that the market's crashing”
DM
Dave Meyer
BiggerPockets Real Estate Podcast ·
Contrarian take Share this moment
“I was getting absolutely hosed on my milk price... paying 82 cents per pound. Market price 22 cents. Got agreements for 27 to 29 cents per pound.”
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Said on The Pitch
Why it worked 82¢ per pound original cost; 27-29¢ per pound new contracts; wholesale… Share this moment

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