“We opened a store every year, then every six months, and now we're opening three a year. ... We've taken the route of going slow.”

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What was described

opened stores on a paced schedule: first store 2011, then waited three years, then two years, then one store per year, then one every six months, now three per year

3 stores per year (current), 1 store per year → 1 store per 6 months → 3 stores per year

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“Last year in the first beauty program, Boots committed to launching two brands into 10 stores a piece. One of them went into over 70 stores and the other one went into over 70 stores.”
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“We've opened seven stores this year. We're going to open another seven next year.”
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