“We've created a lexicon of multi-sided management… here are the words we use and that we've invented, and the words we avoid because they have baked in the other model”

“Define… at-risk words… co-create together this red-yellow-green system… we’re not gonna be alarmed because you already defined…”

“If you plead your case with 20 different alternatives … that’s going to define the scope of the discovery as well. If your case is clearly focused on your strong case at the outset, then hopefully it’ll avoid overly expansive discovery.”

“She advises to make sure there are clearly defined roles and assign ownership for strategy, project management, marketing, sales, etc.”

“Musk refused to sit for an interview… you and your team created a database of everything he'd ever said… used his words to create a computer-generated simulation of Elon”