“It has to be personalized… as much information as you can get on that person, on LinkedIn… and you can relate it back.”

Charlotte Delafosse · Inside The Pipeline: B2B Sales and GTM · 21. Charlotte Delafosse, Regional Sales Director at Navan - From Four Seasons Hotels to Tech Sales, Cold Calling by Persona, and Why AI Won't Replace the Room

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What was described

Research each persona (CFO, EA, travel manager) on LinkedIn and tailor the pitch with personalized details

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