“It has to make the economic case for their business… margin structure, territory protection… guarantee they would move through this many units per quarter.”

Steve Whittington, Roadmap · Driving Growth: The Go-To-Market Podcast · 3 Offers Every B2B Business Needs to Scale

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What was described

Created a dealer recruitment offer that includes a margin structure, territory protection, and a guarantee of minimum units sold per quarter or a buy-back clause

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