The Ecommerce Toolbox: AI in Retail · Applying a founder mindset to scale a heritage brand at Adrianna Papell
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use AI to quickly generate ad formats and copy, plug them into campaigns, and run A-B tests to iterate faster
“I use Final Cut. I forgot to mention that this is the mic I used in all of the videos. It is the Rode Wireless Go. And I have them all over the place because I take them everywhere. They plug right into any USB-C, so you can plug it right into your iPhone.”
“Once we collect it back from the consumers, we're able to shred the sneakers, melt it back down into pellets and remake them into second generation sneakers in a closed loop recycle format”
“You can use voice to text tools like Whisperflow and whatnot, but just to basically get it out of your head and dump it into a format that AI can consume.”
“We build evaluation tools that take expert data sets, expert rubrics, and translate them into a tool that you can actually run to help score what AI is generating”
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