Shay Toya · Building Better Contractor Businesses: Systems, Team Building, Workflow, Profitability, Lead Generation · 39. Why I Started a Podcast for Contractors
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repurposes each podcast episode into multiple content formats such as YouTube shorts, reels, social media posts, blogs, and newsletters
“You can repurpose YouTube videos into SEO optimized blog posts, into short form clips that are SEO optimized for TikTok, Instagram, YouTube shorts, into email newsletters, and other variations of short form content.”
“You might have a podcast… turn that into a blog post and a social media post… if I did the podcast with somebody who has a large social following, I’m going to have them promote it”
“Run three or four of those a year, you could take that content, repurpose it into blog content, drip email content, PDF report contents, video content, podcast content”
“It's totally fine to post multiple trial reels in the same day... just don't post multiple trial reels of the exact same reel.”
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