“Step number one is always to know your outcome... Step number two is to know your reasons why... the third step is massive action... step number four is to notice what you're getting”

“We just did a big ad campaign and we hired a celebrity. We talked about being your, you know, being your best friend and really tried to go a different angle where we, we appealed to the humanity of people, not just agents and brands, you know, AI.”

“If you just take massive action and something isn’t working… you have to change your approach… Keep changing until you get what you want.”

“What are your outcomes? … A lot of meetings, they're done pretty quick because I know the outcome.”

“‘agents that mine your Salesforce and take action in your Salesforce… no new surface… you’re working inside their records and you can just hit the ground running’”