“We broke into the top three of the box office… with a little over $1.2 million, like $1.5 million… others need $11-12 million.”

Tony Robbins Podcast Daily · Sound of Freedom: New Film Exposes the Dark Truths of Human Trafficking

Play from 32:40
32:40

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What was described

combined three elements - guild-identified sleeper hits, grassroots audience built via crowdfunding, and efficient direct-response marketing - to break into the top-3 box office with a $1.2-1.5 M P&A spend

$1.2-1.5 million P&A spend; top-3 box office rank; typical films need $11-12 million for same rank

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