This Week in Startups · The Gadget That's Better in Crowds Than Your Phone + Ring’s Founder Before Amazon Bought It | E2349
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Leverage event-based word-of-mouth; 30% of purchases cite seeing someone wear a Totem at an event
30% of purchases via recommendation or sighting at events
“I started establishing a newsletter, building a database. I guess you had a small database. I did to start. Very small. Very small. Yeah. But I guess like you say, when it's word of mouth, even if you've got 30 people on that database.”
“I wear this WHOOP because what gets measured gets… I started wearing this WHOOP and I have been now conscious about getting enough sleep and specifically REM”
“For a property purchase of circa $700,000 annually, you're only really looking at about $1,500 for land tax, right? So about $30 per week”
“The way I like to think about it is… Black Swan events… Gray Rhino events… silver linings… typical way you see companies think about this in their annual risk snapshot.”
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