“If you are just going to do nothing, sit in that role and not learn anything, which means your program is filled with coupon sites, browser extensions, people bidding on your trademarks.”

“Once we do the audit, we need to clean up the data... make sure that the analytics, tracking pixels, the fees, dashboards, how you measure incrementality, all that is aligned”

“Bottom line, run one 15 to 30 second product concept with approved references. Track credits spent, attempts, usable seconds, and edit time.”

“I read social comments, I look at DMs, I stay very, very... I read product reviews, I read site reviews. This is a daily and weekly practice...”

“I put up a video on my Instagram on Friday. I had an auction for a client on the Thursday night and there was five registered bidders and four active.”