“Once we do the audit, we need to clean up the data... make sure that the analytics, tracking pixels, the fees, dashboards, how you measure incrementality, all that is aligned”

Edwin Choi · Selling on Giants: The eCommerce Marketplace Podcast · From Prompts to AI Agents: How eCommerce Teams Should Adopt AI | Edwin Choi

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What was described

Conduct a comprehensive audit of marketing data and then clean up analytics, tracking pixels, dashboards and incrementality measurement before any AI work

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