“Once we do the audit, we need to clean up the data... make sure that the analytics, tracking pixels, the fees, dashboards, how you measure incrementality, all that is aligned”
Edwin Choi · Selling on Giants: The eCommerce Marketplace Podcast · From Prompts to AI Agents: How eCommerce Teams Should Adopt AI | Edwin Choi
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What was described
Conduct a comprehensive audit of marketing data and then clean up analytics, tracking pixels, dashboards and incrementality measurement before any AI work
Said nearby on the same subject
“Analytics module ... load from the legacy systems ... dashboards that you can chat with ... AI agent that allows you to ask different questions to the data”
♫
Said on The Leadership in Insurance Podcast - Insurtech & Innovation
“If you do the hard work up front… you can work for really thin margins… as it scales… incremental margins are really high… Robinhood's incremental margins, it's about 75%.”
“The AI office can request, as it was said, the information and model access, conduct evaluations that require measures concerning the general purpose AI providers that have systemic risk.”