“It’s storytelling…create an experience and package that experience…empower them to tell your story to other evangelists.”

Tristan Walker · Equity · After selling to P&G and Lululemon, these founders are building for life beyond the screen

Play from 13:23
13:23

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What was described

Advocates focusing on storytelling and product-experience-driven word-of-mouth rather than large paid-media campaigns for physical products

Said nearby on the same subject

“We’re very focused on the latter rather than focusing on things that we think are going to be very commoditized … multimodal representations”
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Said on The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence)
Contrarian take Share this moment
“We've stayed away from storytelling and really focused on the performance of the business... investing a lot of time with shareholders... not going to make the business more efficient.”
♫
Said on The Pomp Podcast
Why it worked Share this moment
“If you can get that information and you can turn that unstructured data into semi-structured data and connect it to the prediction, then you can use the storytelling power of the large language models”
DP
David Porter
Building Tomorrow ·
How they work Share this moment
“I would rather go with six months ahead planning… rather than just bulk loading a lot of columns.”
SW
Sahil Walia
Software Engineering Radio - the podcast for professional software developers ·
How they work Share this moment

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