“We raised money from influencers and we also gave them equity and in fact, paid them to promote in equity instead of cash”
TM
Thrive Market Nick Green
How I Built This with Guy Raz ·
Tyler Hoffman · Acquiring Minds · The Roll-Up with No Investors & No Clock
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chose a self-funded search instead of raising outside equity
“We raised money from influencers and we also gave them equity and in fact, paid them to promote in equity instead of cash”
“I think self-funded search is probably going to become the predominant way… there’s less competition, more deals and volume.”
“I decided to come back and do what they call a self-funded search… let's buy one company and let's see what happens”
“He bought it alongside a self-funded searcher who now runs it. With equity and with no personal guarantee.”
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