“We convinced the Swiss… worked intensively on a brand transformation… influencers, social media, content creators… took about 18 months.”
NZ
Nespresso Australia & New Zealand
15 Minutes with the Boss ·
Grow Your Clinic · Why a Cup of Tea Makes You a Better Clinician | GYC Podcast 386
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“We convinced the Swiss… worked intensively on a brand transformation… influencers, social media, content creators… took about 18 months.”
“Social media is a force of good… the more you hear it, the more the shame goes away”
“The CEO would say, well, how many sales did we get from our social media presence? ... we got zero”
“One, ads first… the next thing would be any investment that gets my patients talking about me on social media”
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