“I don’t know whether this is part of it… first D, diagnose… then E and BAT… then evaluate… then prioritize”
SL
Sandra Loughlin
GOOD MORNING L&D ·
Stephen Taylor · Dental Digest Podcast with Dr. Melissa Seibert · Dental Marketing That Works in 2026 with Stephen Taylor of Delmain
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Prioritize paid ads first, then invest in patient-driven social referrals as the next spend
“I don’t know whether this is part of it… first D, diagnose… then E and BAT… then evaluate… then prioritize”
“We were indeed a 100% referral only planning practice, which means that we spent $0 on marketing, $0 on events, $0 on social media and any of that.”
“This is the first time that I invested a pretty significant amount of money because we were going to bring our ads in house... to be powerfully informed of the options that we have in terms of our ads”
“I would rather you spend the next two weeks having 10 conversations, then spending two weeks building a beautiful website for an idea that you haven't tested.”
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