“My pushback, word for word, was, so your suggestion is to keep our full price, even though it's proven to convert at a much lower rate. Because again, at full price, fewer of the people who see the listing actually buy, which is conversion rate.”

Andy Isom · Built by Business: Amazon FBA, E-Commerce, Brand Building · #533 - We Tested Lower Prices for Six Months. Our Share Still Fell From 26% to 17%.

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4:28

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What was described

pushed back on a pricing report that recommended returning to full price despite lower conversion rates

Said nearby on the same subject

“The price is $2.80 per conversation… the retailer can estimate its conversation charges by multiplying the expected number of conversations by that price.”
♫
Said on Australian Investors Podcast
Pricing $2.80 per conversation Share this moment
“Online tools give overinflated price guides; agents may go along, then the market price is lower.”
♫
Said on this is property
Contrarian take Share this moment
“Maybe you look at a used phone right now if your budget's really tight, because even the new lower price phones are not as low price as they were before.”
CH
Clark Howard
The Clark Howard Podcast ·
Contrarian take Share this moment
“‘The promoters halved the price… the $11 might have to be lowered… bankers were considering recutting the price… as low as $6’”
♫
Said on The Fin
Pricing $11 initial target; re-cut to $9, $8.25, $6 Share this moment

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