“This second step involves deciding what type of beverage you're making… is it an energy drink? Or a mocktail? Or an electrolyte recovery drink?”
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Said on Planet Money
Flavor Man, clients · Planet Money · Where all those weird new drinks are coming from
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add functional ingredients such as prebiotic gum acacia, caffeine, protein, or electrolytes to create new beverage categories
“This second step involves deciding what type of beverage you're making… is it an energy drink? Or a mocktail? Or an electrolyte recovery drink?”
“The agent ... create a new category and then file it ... hold it in a holding category ... you have to stop, hold the information, and then in the next chat, ask me what I want to do about it”
“We measured the permeability of rabbit gallbladder to 210 non-electrolytes... I loved the project with those 200 non-electrolytes.”
“Early engagement we need to have with the business, almost co-creating this and operating as sort of multifunctional, cross-functional squads.”
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