“Once you start competing, all of a sudden you're learning how to write let functions, your lambdas, and these very complex formulas that really make things a lot easier.”
KS
Katelyn Stienen
FP&A Today ·
Planet Money · Where all those weird new drinks are coming from
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first decide the beverage concept (energy, mocktail, functional, etc.) before developing the flavor formula
“Once you start competing, all of a sudden you're learning how to write let functions, your lambdas, and these very complex formulas that really make things a lot easier.”
“These new beverage types have been huge for the industry… they invented new reasons for us to not drink water and spend money on their beverages instead.”
“We developed an approach to material delivery that is actually remaking the formula about every 15 minutes… based on temperature… humidity… irradiance”
“Every year, scientists are discovering interesting new flavor compounds… we can now teach bacteria how to help us make some of these flavor compounds.”
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