“This second step involves deciding what type of beverage you're making… is it an energy drink? Or a mocktail? Or an electrolyte recovery drink?”

Planet Money · Where all those weird new drinks are coming from

Play from 13:49
13:49

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What was described

first decide the beverage concept (energy, mocktail, functional, etc.) before developing the flavor formula

Said nearby on the same subject

“Once you start competing, all of a sudden you're learning how to write let functions, your lambdas, and these very complex formulas that really make things a lot easier.”
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Katelyn Stienen
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“These new beverage types have been huge for the industry… they invented new reasons for us to not drink water and spend money on their beverages instead.”
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Flavor Man clients
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Why it worked Share this moment
“We developed an approach to material delivery that is actually remaking the formula about every 15 minutes… based on temperature… humidity… irradiance”
♫
Said on What's Your Problem?
Automation reformulates about every 15 minutes Share this moment
“Every year, scientists are discovering interesting new flavor compounds… we can now teach bacteria how to help us make some of these flavor compounds.”
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Flavor Man scientists
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Why it worked Share this moment

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