“I've never wanted to invest in companies where I was reliant on the latest channel check… I'd rather try and understand that.”
In Good Company with Nicolai Tangen · John Armitage: How He Invests, Building Egerton, and What Worries Him About AI
Play from 28:58
28:58
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What was described
Reject reliance on data-scientist channel checks and opinion polls, focusing instead on understanding the underlying business fundamentals
Said nearby on the same subject
“So the first people I hired were basically data scientists. So we really wanted to understand how can we actually try to find insights and patterns out of the data.”
“You pay them $200 for a full mandate. They will check everything pre-shipment. So for a $200, you are going to avoid shipping it to the US knowing that it's a reject”
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Said on Ecommerce Coffee Break - The Ecom Marketing & Sales Podcast