“I wrote an email to my publisher just saying like, hey, there's this imposter book, like could we get this taken down?”

“Once I wrote the book and published it, I realized anyone could write a book… there’s no one stopping you from printing those words on paper”

“I sent a cold e-mail to Mike… I booked a flight out there… I sat down with him and I said… I love to learn about how you think about investing.”

“I just started writing. I sat down and wrote the book. It was an extension of continuous delivery.”

“Book funnels is another example because our tool is uniquely good at writing books. So, people write a book about whatever subject it is. They publish it to Amazon and build what's called a book funnel.”