“We sent out 120 teasers… we had 49 people respond… we got 45 NDAs… we ended up sending 35 SIPs out, and we ended up with nine IOIs.”

Jim Fitzgerald · Built to Sell Radio · Ep 567 Rejected at 4x, Sold for 8 Figures: The Growth Mistake That Nearly Cost Jim Fitzgerald Half His Exit

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What was described

Sent 120 teaser documents to potential buyers, received 49 responses, secured 45 NDAs, sent 35 Confidential Information Memorandums (SIPs), and got 9 Indications of Interest (IOIs)

120 teasers, 49 responses, 45 NDAs, 35 SIPs, 9 IOIs

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