“We started with 100 businesses, sent out 30 SIPs and we got five IOIs.”
“We sent out 120 teasers… we had 49 people respond… we got 45 NDAs… we ended up sending 35 SIPs out, and we ended up with nine IOIs.”
Jim Fitzgerald · Built to Sell Radio · Ep 567 Rejected at 4x, Sold for 8 Figures: The Growth Mistake That Nearly Cost Jim Fitzgerald Half His Exit
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What was described
Sent 120 teaser documents to potential buyers, received 49 responses, secured 45 NDAs, sent 35 Confidential Information Memorandums (SIPs), and got 9 Indications of Interest (IOIs)
120 teasers, 49 responses, 45 NDAs, 35 SIPs, 9 IOIs
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