“I'm using Claude. This is my last newsletter because I explain that with the $100 plan, you get six times more usage than on the $100 plan of Chadupt.”
“You have to invest in that inventory up front... six to eight week lead time... could be 12 or 14 months... financing inventory for six to eight, nine months before it starts coming back”
Gary Kleinman · Honest Ecommerce · Launching a New CPG Category: Gary Kleinman of Electrolyte Boost
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What was described
explains inventory planning for a TikTok-driven CPG launch, citing needed stock levels and lead times
10,000-100,000 units; 6-8 week lead time for established product, 12-14 months for new product; financing inventory 6-9 months before revenue
Said nearby on the same subject
“Take leads, qualify them and then route them directly to reps in dealers' locations… helps push through the inventory.”
“The CEO of Core… has been selling a ton of stock… It's $682 million worth of stock… all planned in advance… to pay the taxes for some of the stocks that is granted.”
“You need an offer, you need a creative, you need an obit targeting and it's pretty simple to get leads.”
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