“I had all of the audience stand up... on the count of three, I want you to say after me, if you want to make it rain, connect with pain.”

The Efficient Advisor: Tactical Business Advice for Financial Planners · 414: What to Say to Attract More High-Net-Worth Clients (3 Scripts to Steal!) w/ Derrick Kinney

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What was described

During a live speaking event, he had the audience stand, chant "if you want to make it rain, connect with pain" using an umbrella prop to create a memorable shared moment

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“He had three demands: it has to be in front of an audience, his character to have an arc, and he wants to win an Emmy.”
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“Every single laugh you hear on Seinfeld is the live audience ... even for the scenes that were recorded off set, they would play them on video screens to the live audience when they were there for the taping and then record the laughter.”
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Said on Acquired
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