“Preston Beckman ... got custom reports ... no difference in audience retention from the Cheers reruns to staying with Seinfeld in any major metro area.”

Acquired · Seinfeld

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1:23:34

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What was described

commissioned custom Nielsen reports for each new Seinfeld episode, broken down by city/metro area

Said nearby on the same subject

“I attended a webinar that was hosted by Nielsen. And because I attended, I got three free reports from their IQ service.”
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