“They paid us like a few thousand dollars for this analysis”
♫
Said on Unit Economics
A one-off analysis of what 900+ podcasts said about your market
A custom analysis from Verbatim, by The Art of Service, is a one-off study of the Verbatim library for one market question: who said what, how often, and with which numbers, every quote linked to the second it was said. It is quoted by hand. Send the question, the market, the date range and your deadline, and Gerard replies by email with a scope and a price. For a brief matched to your own offers instead, Verbatim Advisory One brief is USD 497.
Updated
A custom analysis fits when
- you need a count, not an anecdote
- your board wants evidence from operators, not from a survey
- you need the dataset once, not a subscription
- the question is yours and does not fit a topic page
- Also available on request: done-for-you research and a one-off data export, no subscription needed
Framework
The Corpus Cut
It shows how one market question is pulled through the whole Verbatim library like a core sample, so you get counts and first-hand moments rather than a summary.
How does a custom analysis get scoped?
There is no list price and no checkout. Each analysis is quoted by hand against your question.
- Send the request through the form on this page: the market question, the market it sits in, the date range of podcast episodes you care about, and your deadline.
- Gerard reads the request against the Verbatim library and replies by email with a scope and a price. If the library cannot answer the question well, the reply says so rather than quoting.
- Once you accept the scope, the work starts. The delivered analysis cites every quote with a link to the exact second it was said, so anyone on your board can check it by pressing play.
Speakers are named in the delivered analysis as they are on the site. Quotes are short; the full episode belongs to its publisher.
How is this different from Verbatim Advisory?
Verbatim Advisory is a private written brief about one business: buyer pains your offers already solve, delivery recipes that worked with numbers, new lanes, traffic recipes, and a short Build Agenda. One brief is USD 497; the Monthly brief is USD 297 a month, cancel any time. It is matched to your offers, delivered within two business days, and read by a person before it is sent.
A custom analysis is matched to a question, not to your offers. It asks the library what was said about a market, counts it, and reports it. If your real need is "what should my business build next", order the One brief. If it is "what did operators say about this market, and how often", scope an analysis.
Frequently asked questions
What can you analyse?
One market question against the Verbatim library of short, attributed quotes from founders, executives and operators on 900+ business and technology podcasts. The library updates every day. A good question names a market and what you want to know about it, for example who is reporting a number, how often a claim is made, or what the opposing view sounds like.
How is it delivered?
The format is agreed in the scope Gerard sends by email, so it matches the question rather than a fixed template. What is fixed: every quote in the delivered analysis links to the exact second it was said on the podcast and plays from that second, the same way every quote on the Verbatim site does. Quotes are short; the full episode belongs to its publisher.
How long does it take?
It depends on the question and the date range, which is why the form asks for your deadline. The scope Gerard emails back states a delivery date against that deadline before you accept anything. For a fixed turnaround on a brief about your own business, Verbatim Advisory One brief is delivered within two business days.
How is this different from the One brief?
The Verbatim Advisory One brief, USD 497, is matched to your offers: it finds the buyer pains you already solve, the recipes that worked, new lanes and traffic recipes, and ends with a Build Agenda. A custom analysis is matched to a market question instead, and reports who said what, how often and with which numbers.
What does it cost?
There is no published price, because each custom analysis is quoted by hand against the question, the market, the date range and the deadline you send. Gerard replies by email with the scope and the price before any work starts. If you want a fixed price today, Verbatim Advisory One brief is USD 497 and the Monthly brief is USD 297 a month.
Can I buy a one-off data export without subscribing?
Yes, on request. Choose a one-off data export in the form, describe the topics, shows or date range you need, and Gerard replies with a scope and a price. Exports carry the quote, speaker, show, date and a link to the second, and are for your own use, not for republishing the library.
Ask the library one question
Send the question, the market, the date range and the deadline. The scope and price come back by email.
Scope an analysis