Is a market evidence brief right for you? Who should not buy one.

The Verbatim Fit check from The Art of Service is a free three-question form that tells a founder, consultant, coach, agency or adviser whether a USD 497 Verbatim One brief will help with a decision they are making now. Buyers without a defined set of offers, or with no decision due, are pointed to Verbatim's free plan and guides instead. Gerard Blokdyk, founder of The Art of Service, reads every request sent through the Talk to a person route.

Updated

Take the 3-question fit check

Three yes or no answers. Three yeses take you to the One brief order form; any no takes you to the free route that fits. Nothing is stored except the answers.

1. Do you sell a defined set of offers (services, products or programs) today?
2. Are you making a decision about one of them in the next few weeks?
3. Would it help to know what buyers and operators said about it this month, in their own words?

Rather ask first? Talk to a person.

Not sure yet?

a founder said he turns away most people who ask to work with him and points them to free videos
“I was turning away literally like 80, 90% of people that wanted to work with us because I just told them the truth. At the end of the call, go on YouTube, find them a video. I'm like, go watch that, learn the basics, figure it out yourself.”
BW
Brandon Willington
The Entrepreneur DNA ·
Why it worked 80, 90 Share this moment

Framework

The Three-Gate Fit Check

It walks you through three gates; pass all three and the brief is worth buying, miss one and the path turns to a free route.

The Three-Gate Fit CheckIt walks you through three gates; pass all three and the brief is worth buying, miss one and the path turns to a free route. Defined offers: you sell a set of offers today. Live decision: one of them is being decided soon. Buyer words: what buyers said would change it. One brief: USD 497, within two business days. Free guides: the free plan and guides, for any no.Defined offers: you sell a set of offers today1Defined offersyou sell a set of offerstodayLive decision: one of them is being decided soon2Live decisionone of them is beingdecided soonBuyer words: what buyers said would change it3Buyer wordswhat buyers said wouldchange itFree guides: the free plan and guides, for any noFree guidesthe free plan and guides, for any noOne brief: USD 497, within two business daysOne briefUSD 497, within twobusiness daysThe Three-Gate Fit CheckIt walks you through three gates; pass all three and the brief is worth buying, miss one and the path turns to a free route. Defined offers: you sell a set of offers today. Live decision: one of them is being decided soon. Buyer words: what buyers said would change it. One brief: USD 497, within two business days. Free guides: the free plan and guides, for any no.Defined offers: you sell a set of offers todayDefined offersyou sell a set of offers todayLive decision: one of them is being decided soonLive decisionone of them is being decided soonBuyer words: what buyers said would change itBuyer wordswhat buyers said would change itOne brief: USD 497, within two business daysOne briefUSD 497, within two business daysFree guides: the free plan and guides, for any noFree guidesthe free plan and guides, for anyno
Straight through all three gates leads to the One brief; every gate has a side exit to the free plan and guides.

What are the signs you are not ready for a brief yet?

  1. No offers yet. A brief matches evidence to what you sell; with nothing to match, start with the free Monday brief.
  2. No decision due. Without a choice to make, the evidence has nothing to change. A watchlist on Pro fits better.
  3. You want a market size. The brief is what people said, not a forecast or a total market figure.
  4. You want names rated. Verbatim never rates or reviews named vendors, coaches or programs.

The Three-Gate Fit Check asks the first two as questions and adds a third: whether buyers' own words would change the decision.

Why would a business tell buyers not to buy?

Because a brief bought for the wrong reason helps nobody. A founder said on a podcast that he turned away most of the people who asked to work with him and pointed them to free videos instead. The fit check does the same before you pay: three yeses go to the order form; any no goes to the free route that fits. You can still talk to a person after the check.

Frequently asked questions

Who should not buy a market research brief?

Anyone with no defined offers yet, no decision due, or a need for a market size forecast. The Verbatim One brief, USD 497, matches what operators said on 900+ podcasts to offers you already sell. If that is not you yet, the free Verbatim Monday brief and guides are the better start.

Do I need defined offers before buying market evidence?

For the Verbatim One brief, yes: it reads buyer pains, recipes and lanes against each of your offers. Without offers, the free Verbatim plan, a Monday brief on 3 topics, shows what operators in your market are saying while you shape them.

What does the USD 497 One brief include?

A private written brief within two business days: buyer pains your offers already solve, delivery recipes that worked with numbers, new lanes, traffic recipes and a short build agenda. Every quote in the Verbatim One brief links to the second it was said, and a broken link or wrong attribution means a refund.

What free resources does Verbatim have?

The Free plan sends the week's best moments on 3 topics every Monday and lets you search the last 7 days. The guides answer specific questions from the library, and topic pages refresh daily. The Verbatim Fit check itself is free and takes three answers.

Can I talk to a person first?

Yes. Send a short request on the Talk page and Gerard Blokdyk replies by email with times. There is no self-serve calendar. The Verbatim Fit check is there for people who would rather know in a minute whether the USD 497 One brief fits.

How long does a brief take?

Within two business days of ordering. Each Verbatim One brief, USD 497, is read by a person before it is sent, and arrives as a private link you can print or save as a PDF.

Three answers, then you know

Free, no email needed.

Take the fit check