“Put a pricing review on your calendar once a year the same way you'd schedule your tax planning meeting.”

“We have not changed our pricing. We have the same pricing online that we did five years ago.”

“We looked at this and said, this is a once-in-a-lifetime opportunity to buy equipment at half price, land at half price.”

“Maybe you look at a used phone right now if your budget's really tight, because even the new lower price phones are not as low price as they were before.”

“Lennar priced them at the same sort of entry-level to mid-market pricing that they use on all of Lennar's housing product”