“The same message showing up consistently across touch points is what turns into a reflex in someone else's mind.”
Working Hard with Grace Beverley · How to build a personal brand that actually opens doors with Grace Andrews | Future Self Series Ep. 6
Play from 23:24
23:24
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What was described
Repeat the same message across multiple touch-points so it becomes a reflex in the audience’s mind
Said nearby on the same subject
“CEOs learn that they need to have their talking points… they try and repeat the same message consistently… find a way of staying on message and yet being true to the audience”
“If the tools we created could serve multiple different end users across the SOC, across the IT, across network security and have the same data… we’d be in a better place.”
“So many touch points, through the WhatsApp, that you guys provided, the voice memos… just constant communication, just made the process so clear, effective”