“We would video our sales reps… measure and literally count how many times did they smile, the top 1% versus the top 50%… head nod a heck of a lot more.”
Rich Habits Podcast · 192: Are Boring Businesses The BEST Way To Get Rich?
Play from 10:53
10:53
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What was described
Recorded sales reps on video, displayed on a big screen, and counted frequency of smiles and head nods to quantify body-language effectiveness
Said nearby on the same subject
“Every single laugh you hear on Seinfeld is the live audience ... even for the scenes that were recorded off set, they would play them on video screens to the live audience when they were there for the taping and then record the laughter.”
“I think money counts when it is effectively deployed. ... they can't figure out how to effectively deploy it ... it hasn't changed the underlying reality.”